Social Media – The Next Great Advertising Channel?

With so much curiosity about how social networks work, one begins to wonder when there is advertising potential within these social networks?

I’ve been watching social media for some time now. In fact I am a member of numerous social networking internet sites including http://www.myspace.com/ and https://www.linkedin.com just…

There’s been a virtual explosion of social-networking websites before couple of years. Even the large players like Google, Yahoo and MSN are getting into it.

With therefore much interest in how social networks work, one begins to wonder if there is advertising potential within these social networks?

I have been seeing social networking for a while now. Discover additional information on tumbshots by visiting our unique portfolio. In reality I am a part of numerous social media internet sites including https://www.linkedin.com and http://www.myspace.com/ merely to name two.

I joined partly because I wished to see what they were, but more to the point to see what influence social network could have on SEM in the coming years.

I’ve been an associate of numerous ser-vices for some time and the reach these sites have is incredible.

For example, from my LinkedIn network of seven people I’ve an expanded network of over 12,600 people.

Imagine that – I’m merely a click or two away from close to 13,000 others who share my similar interests ranging from what I like to watch o-n TV to work I can give to them.

Through my connections and their connections, I’m related to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

But what marketing possibilities are there for Social-networking?

Well, let us take a look at MySpace.

MySpace is among the prime sites online today. It racked up 9.4 thousand page-views in August 2005 (over Google) and new users are signing up at-a mind-boggling rate of 3.5 million a month. We discovered 网友点评-The Woman With Angel Art-bnd-power by browsing books in the library.

MySpace is typical of where todays 18-30 year-old goes to manage their digital life. I-t allows users to publish photographs of themselves and their friends, develop a blog, record their favorite artists, watch and share videos, suggest things to do and lists a couple of people they consider friends. It is with this ‘Friends List’ where most of the opportunities lay.

All thirty million plus customers of MySpace have a friends page that lists people that person views their friend. This can be a listing of people that they are interested in reading from on an everyday basis, along with talking to and about. When you put somebody as your friend they can send you emails, comment on your images, read your blogs, in addition to abandon messages that you can then share with the others. This is an opportunity for instant feedback about you.

The capability to add friends to your site is key for marketing to MySpace customers. In accordance with Courtney Holt, head of new media and strategic advertising at Interscope Records, ‘This generation is growing up with no ever observed developed media. ‘They don’t think in terms of the album, and they do not think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and of-course MySpace.

You can observe how this may grow.

Let’s say you create a MySpace account to speak about your products or services. You weblog about this and seek out your interests that may be shared by others.

Afterward you invite them to be your friend. When they become a friend you start your ‘soft market’ selling your product in their mind.

They start blogging and sharing it, as they grow to appreciate it. Quickly hundreds or even thousand of people are referring to you and your product or service.

Do not think this will work?

I’d like to give some situations to you. There are many groups who have gotten their start on MySpace. This dynamite www.linkedin.com/in/neilcamenker/ article has diverse lofty warnings for the inner workings of this enterprise. By just hosting a number of their music o-nline and blogging about themselves they developed a following. Soon they had report deals and contracts lined up.

Of course to make use of services like MySpace you-need to get some thing this marketplace needs. If you do not then you probably shouldn’t put too much energy in to MySpace.

But that will not mean other social network opportunities ought to be ignored. LinkedIn is more of an expert introduction service, when i stated earlier. If your products or services meets here then by all means explore it more.

And there are others too. Services including Yahoo!s MyWeb, Flickr, http://del.icio.us and more.

If you have ever wondered what other online opportunities could be out there, consider social networking. It may be the next great internet marketing channel..

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